Building brand legacies.

Minneapolis-based Heather Thill is a creative strategy leader and brand alchemist. With a career spanning startups to Fortune 100 giants, she thrives on transforming unexpected insights into breakthrough marketing strategies. Her success stems from exploring the unfamiliar, taking calculated risks, and uncovering ideas in places others overlook.

Her secret? Cross-industry ingenuity. Heather knows that every sector has something to teach another, and she’s spent 20+ years harnessing those lessons to future-proof brands, fuel cultural relevance, and spark business growth.

Whether she’s leading high-performing teams, simplifying complex ecosystems, or optimizing operations for impact, Heather builds the kind of momentum that empowers brands to lead change before it leads them.

  • "Heather's abilities as a brand leader are equal parts top creative talent, strategic vision and people magnet. The impact she consistently creates is unmatched."

    Andrea Stone, Managing Director | BrandJuice

  • "It’s rare to come across a leader who is as warm and authentic as they are dynamic and innovative."

    Caroline McCann, Strategist | The Charles Group

  • "We often refer to her as the unicorn of branding. Heather consistently brings a sharp, strategic focus while keeping creativity at the heart of everything."

    Amanda Cook, Group Director | Candor

  • "She's an innovative leader in global marketing and creative strategy, delivering high-impact campaigns that differentiate and drive measurable results."

    Tola Oyewole, Executive Director Global Marketing | Estée Lauder Companies Inc.

  • "Heather’s strategic storytelling gave us a powerful voice in cybersecurity, turning complex ideas into a market-defining brand narrative."

    Brianne Houck, VP Marketing | Red Canary

  • "A compassionate leader who genuinely cares about helping everyone grow. Her mentorship was invaluable."

    Rachel Meiring, Senior Designer | The Charles Group

  • "One of my best hires. Heather is a true team player, a natural leader, and an invaluable addition to any organization."

    Gayle Malcolm, VP Global Content Strategy & Execution | Estée Lauder Companies Inc.

  • "Her collaborative approach and genuine enthusiasm for delivering exceptional work made a lasting impact on our team."

    Michael Dolan, Executive Creative Director | The Charles Group

  • "An asset to any company that is seeking to expand their reach and brand legacy."

    Pepa Albornoz, Executive Director Video Production | Estée Lauder Companies Inc.

  • "She 'gets' the big picture strategy while understanding how to work within any business situation."

    Heather Lindemann, Global Communications Director | Bona

  • "She approaches every challenge with a thoughtful perspective, ensuring the final product is not only effective but also meaningful."

    Liam Speranza, Art Director | The Charles Group

Core Competencies

    • Brand Positioning & Architecture

    • Value Propositions

    • Competitive Differentiation

    • Product & Service Portfolio Strategy

    • Messaging Matrices

    • Strategic Business Forecasting

    • Brand Management & Governance

    • Qual & Quant Methodologies

    • Consumer Behavior Analysis

    • Insight Synthesis & Action Plans

    • Customer Segmentation

    • Market Trend Forecasting

    • Brand Health Tracking

    • Audience Segmentation

    • Customer Journey Mapping

    • Channel Strategy

    • Omnichannel Planning

    • Product Marketing

    • Go-to-Market Strategy & Launch Planning

    • Digital, Social & Ecomm Content Strategy

    • Influencer & Partnership Strategy

    • Event, Showroom & Shopper Marketing

    • Trade & Retail Partner Marketing

    • Public Relations

    • Brand Identity Design

    • Omnichannel Content Strategy

    • Creative Campaign Development

    • Campaign Messaging Hierarchy

    • Video/Photo/UGC Asset Production

    • Content Systems & Asset Libraries

    • Platform Best Practices & Quality Control Enforcement

    • Brand Guidelines & Legal Compliance

    • Global / Regional Content Localization

    • Campaign Toolkits & Activation Playbooks

    • Creative, Social, Copy & Marketing Team Management

    • Resource Allocation, Forecasting & Planning

    • Hiring, Mentorship & Career Growth Planning

    • Stakeholder Engagement

    • Cross-Functional Team Collaboration

    • Budget Management

    • KPI Metrics & ROI Reporting

    • Process Management & Improvement

    • New Technology Integration

    • Digital Asset Management (DAMs)

    • Agency & Contractor Management

Brand Experience

Consumer + Retail

B2B + Tech

Alpha Skin Care
Ascent Protein
Aveda
Bona
Case Logic
Chico’s
Church & Dwight
Coca-Cola
Estée Lauder Companies
General Mills
Hawaiian Punch
Kelty
Keurig Dr Pepper
Laughing Man Coffee
Mars
Mox Skin Care
Natura Personal Care
Odwalla
OxiClean
P&G
Saso Pepper Co.
Scott’s Liquid Gold
SOMA Intimates
Sports Authority
Strider Bikes
The Dailey Method
The Original Donut Shop Coffee
Wobble Wedge

Air Methods
American Wool
Bank of America
CA Technologies
Chevron
Colorado Office of Economic Development
Comvest Partners
DISH Network
GeoEye
GutCheck
Leprino Nutrition
On-Q/Legrand
Potatoes USA
Rally Software
Rallyday Partners
Red Canary
Scaled Agile / SAFe
Spectralink
Trimble
Vantage

Spaces + Destinations

City of Denver
City of Las Vegas
City of Springfield, IL
Colorado Mesa University
Denver International Airport
DLR Group Architecture
Grand Teton Lodge
River North Art District, CO
The Shops at Columbus Circle, NYC
Turnberry Luxury Properties
University of Denver
Visit Denver
Wadsworth Town Centres, UK
William McDonough + Partners Architecture

Health + Pharma

AccessCare
Accuray
Cala Health
Cirrus MD
Cochlear
Eli Lilly
Johnson & Johnson
McKesson
MGMA
Modivcare
Mom’s Meals
Pfizer
Quickie Wheelchairs
Sunrise Medical
Taltz

Chicago Loop Alliance
Downtown Denver Partnership
Girl Security
Global Land Restoration Fund
Greater Des Moines Partnership
Purple Door Coffee
River North Art District | Denver, CO
The Next 10 | Springfield, IL

Community & Non-Profit

Tech Skills + Platforms

Business + Marketing

Project Management

Adobe Experience Cloud
ChatGPT Pro
Google Analytics
Google Gemini
Google Workplace
Grok
HubSpot
Mailchimp
Microsoft 365
Perplexity
Salesforce
Sharpspring
Shopify
Squarespace
WordPress

Adobe Workfront
Asana
Slack
Smartsheet
Teamwork
Trello
Wrike

Research + Analysis

Gartner
GWI
Forrester
Hotjar
Mintel
Nielsen
Qualtrics
Semrush
Trend Hunter

Creative Execution

Adobe Creative Suite
Brandfolder
Canto
Canva
Figma
Final Cut Pro
InVision
Miro
Sketch

Social Media Management

Dash Hudson
Emplifi
Hootsuite
Later
Sprinklr
Sprout Social